Due to the social distancing required to fight the current worldwide Coronavirus pandemic, live-streamed video has seen a huge surge in popularity over recent weeks. Individuals, organizations and corporations are all using this technology to stay in touch with their audiences, but many aren’t equipped with the necessary lighting technology to do it effectively. For this reason, ADJ has created a series of new lighting packages that are designed to make it easy and affordable for both individuals and organizations to enhance the visual appearance of their video recordings and live streams.
From singers and musicians livestreaming performances direct to fans, to companies offering online training, to churches hosting virtual worship services, online video streaming is being widely embraced. However, it’s likely that the living rooms, meeting spaces and offices that are now becoming makeshift studios don’t have the best light conditions for video recording. And good lighting is important. It ensures that viewers can see clearly, and therefore feel connected with, the person they are watching.
“With a bewildering amount of choice available, ADJ wants to make investing in the right live stream lighting as simple and cost effective as possible,” explains ADJ USA’s National Sales Manager, Alfred Gonzales. “Our new Live Stream Lighting PAKs feature carefully selected bundles of lighting fixtures, with stands and other accessories included, that provide a one-stop-solution for live stream lighting. Ranging from a simple single light package suitable for individuals on a budget, through to advanced professional setups designed for multi-person broadcasts from churches or businesses, we are offering PAKs that cover a range of budgets and requirements. All the PAKs feature everything that’s need to get the lighting up and running, and all are designed to help make users look their very best when ‘going live’!”
